Our Story


We are normal girls living in a beautiful city, loving being active, rejoicing in our curves and very thankful for the people we have in our lives. We may not have super strong inner thighs that can CRUSH a Watermelon Emoji, but we feel that fitness can be fun and it can be something you fall in  with!

OUR INSPIRATION : For us, when it comes to fitness, no body shape is better than another. Just as no workout is better than another. We believe that each of us has our own individual fitness journey to make, our stand to take, and our words to speak out loud. And collectively we can stand up taller and speak out louder. That is why we draw inspiration from all the amazing women around us who help us embrace our inner ninjas.

OUR GOAL: Our products celebrate a woman’s body and our styles and designs embrace all body types. Our goal is to have the highest degree of quality at a price point that will not bar women from enjoying high-end technical fabrics alongside beautiful designs. That is why we focus on using the best of fabrics, the happiest of colors and frame them against the backdrop of the city we love. 

OUR PROMISE : We haven't used professional models for any of our photoshoots. We don't alter the shapes of our models, and we don't airbrush their bodies. We love their natural curves and happy faces. Your body is a gift, so sweat because it makes you strong, eat well because it gives you energy, and wear POWWFUL because it makes you happy.

We are just getting started, and we couldn’t be more excited to have so many amazing women join us in feeling POWWFUL.