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WeWork Creator Awards

Modern Women Should Refuse To Be "Defined": Creator Story featuring POWWFUL Co-founder Wen Yao

WeWork shares a creator story, with Wen Yao, from their Yunnan Road location in Shanghai where POWWFUL is in preparation for expanding into the Asian market. In this fast-paced contemporary society, each of us is anxious about how to make "right" choices, while creators choose to start their own lives. 

    Wen Yao, POWWFUL Co-founder    Wen Yao, POWWFUL Co-founder    Wen Yao, POWWFUL Co-founder     Wen Yao, POWWFUL Co-founder  
Reader's Digest

8 Fitness Motivation Secrets That Actually Work
By Lindsay Tigar

Is this the year you're going to—finally—make the difference in your health? Here is a guide to staying focused on fitness from former couch potatoes who made it happen for themselves.

POWWFUL's powerful co-founder, Lotika Pai, talks about the role running plays in her life. "Don't compare yourself to others." Six years ago, Lotika Pai had a lot on her plate as a new mom and an investment banker. Then a friend suggested running, inspiring her to sign up for a beginner's program. "Running in a group provided me with a structure to get started, people to hold me accountable for showing up to our group run sessions, and gave me a specific plan for other individual workouts to tackle during the week. I was hooked," she shared. Now, logging miles is a critical part of her life; it also helps her cope with her chronic illnesses (insulin resistance and polycystic ovarian syndrome). She also has built a new career that allows her to spend time with her family. "For a long time I allowed myself to be intimidated by the people working out around me," she says "You can't compare your day one or even your day 50 to someone else's day 365. When it comes to fitness, no body shape is better than another. Just as no workout is better than another. What is important is actually doing something," she says. "I learned to define my own individual fitness journey through running. I run slowly and I run short distances, but I get up, get out, keep getting stronger and I love it."

POWWFUL Co-founder Lotika Pai


Chicago Magazine

Tackle Your New Year’s Fitness Resolution in Style By Jessica Moazami

Be chic at the gym with trendy workout gear. At #1: Sweat Talk, moisture-wicking zip-front sports bra by Powwful ($38)

Chicago Mag + POWWFUL



Fleet Feet Sports Chicago

To highlight the expansive styles and versatility of sports bras on the market today, we asked a group of runners to show us their favorite spots in Lincoln Square that help them maintain their lifestyle that comes with being a "runner".

Many women have had a complicated relationship with sports bras. Straps, hooks, padding, and bands can be uncomfortable and just plain awkward. But times are changing. As Time once said, a sports bra renaissance is upon us.

By using buttery-soft fabrics, incredibly lightweight and breathable materials, removable pads, and adjustable compression and fit, sports bras have reached peak comfort.




Chicago Magazine

2017 Gift Guide: Best Local Gifts from $30 to $100

At #12: The Lift, moisture-wicking sports bra by Powwful ($36)

Chicago Magazine - 2017 Gift Guide - Best Local Gifts



Fleet Feet Sports Chicago

This Sports Bra Takes Design Cues From Old Town's Triangle District

In July we introduced POWWFUL, a new Chicago based sports bra company into our stores that focuses on style just as much as support. The brand uses architectural and cultural icons across Chicago and uses them in their designs. At $36, these sports bras have been a customer and staff favorite at our Fleet Feet Sports Old Town store.

Powwful's newest design, The Triangle, is no different.

POWWFUL The Triangle Sports Bra     POWWFUL The Triangle Sports Bra    POWWFUL The Triangle Sports Bra



Chicago Booth Magazine

From Fail To Prevail, By Alina Dizik

Finding the opportunity for growth and knowledge in professional setbacks has these Booth alumni reaching great heights.

From Fail To Prevail

Chicago MMA  POWWFUL Logo      


POWWFUL and Chicago MMA teamed up to host POWER HOUR, a free introductory self-defense class for women to gain the necessary physical and mental skills to help prevent and de-escalate dangerous situations. Trained Mixed Martial Arts instructors taught risk awareness, verbal resistance skills and basics of hands-on street-smart self-defense techniques.

We welcome all who experience life through the lens of a woman in body, spirit, and identity – past, present, future, and fluid.

The inaugural event was held on Wednesday, August 30th at WeWork’s Kinzie location (20 W Kinzie Street, 17th floor) from 6 – 8 pm.

No Fear Just PowerNo Fear Just Power

Power Hour with POWWFUL and Chicago MMA




15 Athleisure Looks That Can Take You From the Gym to Happy Hour, By Bethany Cantor

This sports bra is so playful you’ll want to workout just so you can wear it. The unique back detail means it’ll look just as cute peeking out from your tank at brunch as it did during spin. 

The Triangle     



Fleet Feet Sports

❤️  POWWFUL, now available at Fleet Feet Sports ❤️

Ladies, We Hear You. And We've Brought In a New, Fun, Sports Bra Company.

POWWFUL is a Chicago-based company who thinks about sports bras a bit differently. With designs inspired by architectural and cultural icons across Chicago, these sports bras will help you power through working out looking good and feeling good. Made using a buttery soft technical fabric that will feel like silk against your skin, and priced at a very affordable $36, these four new styles are available at Fleet Feet Sports Old Town.

Fleet Feet + POWWFUL



Chicago Inno

Seven Rising Fashion Startups That Will Help You Dress Better (With a Tech Twist) by Karis Hustad

They're now gearing up to launch their second line of apparel which will be a "visual representation of women taking up space in their lives and being unapologetic for it," said Pai. This will include both sports bras, open back tops, and full-sleeve tops.

POWWFUL New Line Sneak Peak



A Sweat Life

 NOT YOUR EVERYDAY ACTIVEWEAR: These Brands Are Out To Do Good By Dani Kruger

When I first saw the backs of the sports bras from POWWFUL, my heart skipped a beat. I’m not sure what it is about a criss-crossed, strappy sports bra that makes me want to ditch my shirt and join the #sportsbrasquad, but I love them. And POWWFUL’s message is just as perfect...



Chicago Inno

8 Chicago Sports Startups to Watch by Jim Dallke

In the spirit of March Madness we wanted to take a look at some of the sports startups making moves in Chicago. Powwful's line of colorful sports bras are made with flatlock seams that prevent chafing, and come with high-performance breathable, sweat-wicking fabric with four-way stretch.

Chicago Inno: Powwful's first line of colorful sports bras.

Sports bras designed by an engineer (and inspired by Chicago architecture) 

An orange-and-pink bra with V-shaped straps was inspired by Alexander Calder's "Flamingo" statue in Federal Plaza.

The Business Journals: POWWFUL Sports Bras inspired by architecture



 Thing you didn't know you need: A Chicago-inspired sports bra   By Robert Loerzel

Crains Chicago Business: Thing you didn't know you need: A Chicago-inspired sports bra



Chicago Inno

An Engineer Designed These Sports Bras, Inspired by Chicago Architecture   By Karis Hustad

Chicago's unique architecture played muse to two Chicago entrepreneurs jumping into the fashion business.

Chicago Inno: An Engineer Designed These Sports Bras



A Sweat Life

 WE GOT GOALS: Co-creator of POWWFUL, Lotika Pai, shares   By Maggie Umberger

There are people who love life, and then there are people who exude loving it out of their pores. 

aSWEATLIFE: WE GOT GOALS: Co-creator of POWWFUL, Lotika Pai, shares



Wantz Events and Lifeway Foods

We had a glow-tastic time at Glo-ga yoga with Wantz Events and Lifeway Foods. 

Thank you to everyone who came out to flow with us!

Glo-gla Yoga POWWFUL